Case Study 1:

Objective: Scale monthly revenue aggressively while keeping ACOS healthy.

Challenges:

- Sales plateaued between Feb–May 2025 - High dependency on branded campaigns - Increasing CPC in the category

Our Strategy:

- Rebuilt complete PPC structure (SP + SB + SD) - Shifted budgets toward high-converting, long-tail keywords - Introduced Dayparting & bid automation - Created separate funnels for TOF, MOF, BOF campaigns - Seasonal scaling playbook for Q3 & Q4

Results (Jan–Nov 2025):

- Total Ad Spend: ₹2,97,21,933 - Total Sales Generated: ₹17,77,44,557 - Total Orders: 1,27,805 - Average ACOS: 16.72%

Growth Highlights:

- April to October: Sales almost tripled - Orders increased consistently after June - ACOS stayed controlled even during scaling months - October 2025 saw peak performance with record-high sales & orders

Outcome:

Brand achieved 7X ROAS while scaling spend at a controlled ACOS — making it one of their strongest growth cycles of the year.