Beauty and Cosmetics Amazon Marketing Agency in india

Case Study 2:

(Timeline: Jan 2025 – Nov 2025)

Objective

Grow revenue consistently throughout the year while maintaining a highly profitable ACOS, especially during the competitive festival season.

Challenges

  • Orders and sales were stagnant between January–May 
  • High competition in beauty category keywords 
  • Campaign structure lacked funnel-based segmentation 
  • Limited discoverability for top keywords 
  • Budget constraints in the early months restricted growth 

Strategy & Execution

1. Full PPC Funnel Restructure

We rebuilt the ad account into a well-layered funnel:
  • Sponsored Products for ranking & conversions 
  • Sponsored Brands + Video for visibility 
  • Sponsored Display for retargeting and cross-selling

2. Intent-Based Keyword Scaling

  • Added long-tail and mid-intent keywords 
  • Segregated campaigns by match type 
  • Aggressively added negatives to reduce wastage 
  • Introduced dayparting and bid rules for efficiency

3. Seasonality-Focused Scaling (Sep–Nov)

  • Increased TOF campaigns before festive season 
  • Leveraged SBV for higher CTR & engagement 
  • Used coupons + best-seller badge strategy to drive conversions

4. Listing Optimization for Higher CVR

  • Refined product titles & bullets 
  • Added premium A+ modules and comparison charts 
  • Uploaded fresh lifestyle + infographic images

Performance Outcome

Over the period from January to November 2025:
  • Generated ₹93,04,810 in total sales 
  • Achieved 13,822 total orders 
  • Maintained an exceptionally low ACOS of 13.12% 
  • Spent only ₹12,20,567 to achieve nearly ₹1 crore in revenue
The brand saw a major spike during March–April, with consistent month-over-month growth from June onward. September to November became the strongest quarter, delivering the highest rise in both orders and sales while keeping ACOS extremely stable.

Final Result

The brand achieved outstanding year-long growth:
  • 7.6X return on ad spend 
  • Improved keyword ranking across all core search terms 
  • Highest-ever festival season revenue 
  • Profitable scaling even in a competitive category 
This growth curve positioned the brand as one of the most efficiently scaled players in its segment—balancing rapid expansion with rock-solid profitability.
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Beauty & Cosmetics