Case Study 4:

Period: Jan 2025 – 23 Nov 2025

Brand Type: Growing D2C electronics brand selling niche accessories

Client Background

The client is a rising electronics brand offering innovative, compact tech accessories (niche category).
They were struggling to scale profitably due to:

- A low number of listings

- High competition in the electronics category

- Poor campaign structure

- Weak keyword foundation

- Low early-year visibility

- They approached us with a clear mandate:

“Help us scale safely, profitably, and sustainably with minimal ACOS.”

Objectives

- Increase revenue with strong profitability

- Reduce ACOS below the industry benchmark (typically 20–35% for electronics)

- Improve monthly order flow

- Build visibility for new listings

- Scale aggressively during Q4

Challenges

- Electronics category has high CPCs
- Very low orders between Jan–Apr
- Budget limitations
- No strong ranking on top keywords
- Dependence on seasonality (Aug–Nov demand spike)

Our Strategy

New PPC Structure From Scratch

We built a performance-focused setup:

- Auto + Broad + Exact campaigns by segmentation

- Multiple micro-level exact match campaigns for highest intent keywords

- ASIN targeting to win competitor placements

- Sponsored Display for remarketing

Conversion Optimization

- Better titles + enriched bullets

- Updated A+ content

- Pricing adjustments based on competition

- Integrated coupons during peak demand months

Aggressive Q4 Scaling

- Increased visibility on Top of Search
- Higher bids on converting terms
- Seasonal budgets aligned with demand rise
- Festival sales optimization

ACOS-First Optimization Model

- Daily bid adjustments
- Negative keyword expansion
- Isolating highest converting keywords
- Optimizing for ROAS instead of volume in early stages

Performance Results (Jan – Nov 2025)

Total Ad Spend: ₹6,44,820.53

Total Orders: 678

Total Sales: ₹1,51,47,314.60

ACOS: 4.26% (exceptional for electronics)

Growth Highlights

1. Ultra-Low ACOS Performance

Delivering 4.26% ACOS in electronics is far below industry standards, proving perfect campaign–listing synergy.

2. Explosive Growth From May Onwards

- Orders & sales surged from May, indicating successful keyword positioning.
- June & July saw strong climb in volume.
- Q4 (Sept–Nov) hit maximum performance with continuous upward momentum.

3. Efficient Spend Utilization

Even with low ad spend (₹6.44L), the brand achieved ₹1.51 CR revenue, showing incredibly high ROAS.

4. Minimal Wastage

Smart bidding prevented unnecessary spend, keeping early months stable until the category demand started rising.

Final Outcome

✔ Delivered massive revenue at minimal cost (₹1.51 CR revenue)

✔ Achieved exceptional 4.26% ACOS in a high-CPC category

✔ Scaled orders from almost zero to peak demand months

✔ Built sustainable, scalable PPC structure

✔ Helped brand dominate niche keyword rankings