CASE STUDY 3:

Objective : Scaling a Multi-Brand Watch Distributor on Amazon

Business Type: Distributor managing multiple national & international watch brands

Period Analyzed: Jan 2025 – Nov 2025

Client Background

A large watch distributor managing multiple brands approached us with one goal:

Scale sales across all brands without losing control over ACOS.

The watch category is one of the most competitive categories on Amazon with high CPCs, constant new launches, and a heavy dependency on seasonality (Gifting, Diwali, Wedding season).

Despite having strong offline distribution, the brand was not able to unlock its true potential online due to ineffective campaign structuring and scattered brand performance.

Objectives

• Build a unified yet scalable PPC system for all watch brands
  
• Increase sales while keeping ACOS below 20%
  
• Stabilize monthly order growth
  
• Maximize festival season impact (Prime Day + Diwali)
  
• Improve visibility across premium, mid-range & budget watch segments
  
  

Key Challenges

• High CPCs across “Watches” category
  
• Distributor handling 15–100+ SKUs per brand
  
• SKU cannibalization (same price range, similar designs)
  
• Seasonal dips in Q1 & Q2
  
• Brands with different margins & pricing strategies
  
• Need for consistent visibility for all brands
  

Our Strategy

Advanced PPC Account Restructuring

We separated campaigns by:

• Brand
  
• Price segment (Budget, Mid-range, Premium)
  
• Men / Women / Unisex
  
• Bestseller vs. New launch
  

This allowed us to control spend & scale profitably.

Boosting Conversions With Creative Optimization

• Enhanced A+ content for each brand
  
• Updated lifestyle images
  
• Category-focused Sponsored Brand Videos (SBV)
  
• Built a Premium Watch Storefront with brand-wise navigation
  

ACOS Optimization & Automation

• Daily bid adjustments
  
• Negative keyword layering
  
• Placement control (Top of Search Only for high CVR SKUs)
  
• Exact match scaling for profitable keywords
  

Festival Season Scaling Framework

• Increased budgets + bids for high CVR SKUs in Aug–Oct
  
• Leveraged Remarketing (SD)
  
• Utilized high-impact deals + coupons for gifting season
  

Performance Results (Jan–Nov 2025)

Total Ad Spend: ₹2,25,44,552.79

Total Orders: 1,31,561

Average ACOS: 17.04%

Category Growth:

Consistent rise in orders, sales, and spend through Q2 → Q3 → peak in Oct.

Month-on-Month Growth Highlights

Q1 (Jan–Mar)

• Stable spend
  
• Sales dipped slightly in Feb due to demand seasonality
  
• ACOS remained under control (17–19%)
  

Q2–Q3 (Apr–Aug)

• Strong order growth
  
• ROAS improved with optimized keyword targeting
  
• Brands began gaining momentum
  

Q4 Peaks (Sep–Oct)

• Highest sales & order volume in October
  
• Festival season drove maximum conversions
  
• All brands performed uniformly due to structured category scaling
  

Post-Festive Cycle (Nov)

• Expected dip (normal category trend)
  
• ACOS still stable
  

Outcome

✔ Built a scalable PPC system for all watch brands

✔ Delivered industry-leading 17.04% ACOS

✔ Achieved consistent monthly growth

✔ Peak season sales hit highest levels of the year

✔ Successfully managed multi-brand, multi-SKU ecosystem

✔ Improved category share & brand visibility across Amazon India