It’s no secret Amazon is a massive, crowded marketplace, with hundreds of millions of shoppers browsing their site each month. That’s because Amazon has managed to create an incredibly sophisticated platform with a built-in audience that’s always ready to buy.
But regardless if you’re a burgeoning brand or an established eCommerce seller, when customers can quickly locate and review your products on Amazon, your company will stand out in a sea of competitors. By cleaning up and taking control of your Amazon listings, you can actively monitor your inventory, respond to issues, and provide superior customer service.
What is Amazon Product Listing?
An Amazon listing is the product information page for each item sold on Amazon. The Amazon listing usually includes relevant product information such as name, description, price, pictures and reviews.
Sellers need to get Amazon listings right as it plays a big part in the customer’s decision to buy a product or not. A well-optimized Amazon product listing can help a product stand out from other similar items, build credibility and drive sales.
What does an Amazon Product Listing Do?
An Amazon product listing performs several functions, but the two main ones are:
- Enables your products to be found in Amazon searches
- Encourages shoppers to purchase your products. To achieve both objectives, optimizing your product listings on Amazon is essential.
What are the Essential Elements of an Amazon Product Listing?
Product Title:
If you’re selling a product that’s never been sold before on Amazon, then you need something called product ID or product title. It’s a unique identifier for commercial products. Your product title in an Amazon product listing can be up to 500 characters (with some products, you get 250 characters), so there is plenty of space to go into detail.
Many product titles on Amazon are more like mini descriptions of the product. In most cases, the more information you give, the better. You should include the main keyword for the product as close to the start of the title as possible. You should also have all the main elements such as brand, product name, model number, color, size, type, etc.
Product Image:
Ensure you have the right images for your product. Ideas can influence the buying decision of shoppers to a large extent. So, you need to ensure that you have the right images to put your product in the best light possible.
An Amazon product listing should have at least five images of the product. There should also be a variety of images, including images showing the product’s size and the product being used. Showing multiple angles of the product and its packaging is also helpful. In addition, it is essential to follow Amazon’s requirements for images.
Product Description:
When writing your product description, think about your customer. What is the information they would most want to know? This is the information you should include. Keywords are essential factors that increase your chances of being visible to potential customers. The best way to use this section is to highlight the product’s main features and benefits.
It would help if you never considered a product listing on Amazon as being complete. It is something you should continuously seek to improve and optimize. As already mentioned, it would help if you did this with product reviews and ratings.
You should also optimize other elements of your listing by split testing. This involves changing one aspect of your product listing and then measuring its performance compared to the original to see which performs best. In other words, a product listing is more than a way of getting your products onto the Amazon marketplace. Product listings are also a tool you can use to increase your sales.
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